Yadea becomes tournament supporter of FIFA Women's World Cup 2023

Yadea becomes tournament supporter of FIFA Women’s World Cup 2023

July 5, 2023

Chinese firm Yadea - a global leader in developing and manufacturing electric two-wheeled vehicles including electric motorcycles, electric mopeds, electric bicycles and electric kick scooters – has been unveiled as a Tournament Supporter in Asia-Pacific for the FIFA Women's World Cup 2023 Australia & New Zealand™ to support the growth of women's football.

The brand's mission to generate a happy and sustainable commuting lifestyle for the world will bring the FIFA Women's World Cup™ to a refreshing and youthful audience in the region.

Yadea previously served as a Regional Supporter of the FIFA World Cup 2018™ and FIFA World Cup 2022™, and this renewed agreement continues the longstanding relationship between FIFA and the Chinese firm. The renewed agreement with FIFA continues a longstanding relationship and highlights Yadea's support of football's biggest tournaments.

Yadea is supporting the FIFA Women's World Cup for the first time in its history, as Yadea celebrates and supports women who break down barriers in sports and the new partnership reinforces Yadea's recognition of the values and achievements of women.

Since its foundation in 2001, the growth of Yadea has continued at speed, becoming a high-end brand with high-performance and high-tech products, focusing not only on manufacturing but also on research, development and sales. Yadea has provided premium products and services to more than 70 million global customers, reaching over 100 countries.

Jerry Zhou, President of Yadea Overseas Business Group notes "It is a great honour to support the FIFA Women's World Cup 2023™ that will bring global fans celebrating together regardless of genders, backgrounds and nationalities. The conveyed inclusiveness, happiness and fairness resonate the mission of Yadea, initiating an enjoyable and green commuting lifestyle for the world.

"The essence of the tournament are also part of Yadea's genes; the spirit of 'beyond', the strong willpower of conquering difficulties and challenges and the perseverance of breaking down barriers and limits. We are glad to take this opportunity to connect with the fans and reinforce those values those drive Yadea."

FIFA's Chief Business Officer, Romy Gai, added "we're delighted to welcome Yadea back to our commercial programme and we're excited to work with them once again on what promises to be an incredible tournament of firsts. The FIFA Women's World Cup in Australia and New Zealand is going to be incredibly popular across the region, and Yadea are the perfect partner in helping to bring a refreshing and young audience to the women's game's pinnacle event."

The tournament kicks off on 20th July and is on course to break attendance records as the most attended standalone women's sporting event ever. With over 1.1 million tickets already sold, this ninth edition of the tournament promises to be an unforgettable experience.

To date, Yadea has sold products to 70 million users in over 90 countries, and has a network of 40,000+ retailers worldwide. With a mission to help people "Electrify Your Life", Yadea continues to invest in R&D, production and global expansion to build a shared and sustainable future for mankind.

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