Jeff Blunden Advises
Golf industry expert Jeff Blunden has established an independent advisory company offering specialist advisory services for the golf industry.
Announcing the establishment of Jeff Blunden Advisory Services (JBAS), Blunden stated "I have a firm belief in the importance of informed decision making and a strong commitment to research."
With roles held at Ernst & Young, Golf Australia and Troon Golf over the past seven years, Blunden has provided specialised advisory services to over 60 different clients in Australia, New Zealand and Asian countries.
Blunden has offered his expertise in club operations, developments, project and membership structuring, strategic planning and market and consumer research. As the author of many recent major reports for the industry, JBAS' knowledge base is considerable.
JBAS has launched at a time when the golf industry is about to find out how resilient it is to the state of the wider economy. Despite falling household supply costs, pressure on employment and personal wealth/investments, the current and likely mid-term future economic environment will test the preparedness of much of the golf industry as to their ability to continue to deliver successful results, be that measured by on-going operational viability, sales results, market share, customer loyalty or the strength of member retention programs.
JBAS will also relaunch the 'Back of the Cup' newsletter â with the first issue asking whether golf is recession proof?
For more information contact Jeff Blunden on 02 9418 7729, M: 0412 989 222, E: jeff@jbadvisory.com.au
