Amer Sports backs Nepal aid efforts
Inspired to help Nepali communities after the country’s devastating earthquake in April, leading international sports brand Amer Sports and its subsidiary companies quickly organised several aid initiatives and campaigns.
In just one month, Amer Sports’ monetary donations reached almost US$45,000, complemented by donations of shoes and textiles.
Amer Sports brands Salomon, Arc'teryx and Precor also carried out additional campaigns
Salomon built a versatile program consisting of three levels of actions.
First, Salomon supported the Amer Sports Red Cross initiative by encouraging its employees to participate in the Red Cross donation.
Second, Salomon committed to match 50% for the donations from employees located in Annecy, France to the World Food Program with specific support to Nepalese families and children.
In addition, 500 pairs of footwear and 5,000 pieces of textile will be sent to the non-governmental organisation GO SOS Himalaya connected with the famous Salomon athlete Kilian Jornet.
Arc’teryx employees made their direct donations to the Canadian Red Cross, and in Canada the Government had set up a program to match any personal donations to Nepal. Arc’teryx matched all the personal donations, to leverage the assistance by three.
In an effort to support the relief efforts in the earthquake region, Precor employees donated to American Red Cross and Precor matched the donations.
Commenting on the initiative, Tea Lindfors, Manager, Corporate Responsibility and Communications at Amer Sports explained “all our brands were very committed to organizing their campaigns help Nepal in its crisis, and personally I am especially impressed about how quickly these campaigns started.
"Our employees all over the world contributed to the Amer Sports Collection Box at the Finnish Red Cross and at the end we even exceeded our target.
“In addition, we received very positive feedback from the Red Cross organisation (which stated) 'Amer Sports for Nepal was probably the most productive Collection Box ever at the Finnish Red Cross'.”
Amer Sports is a sporting goods company with internationally recognised brands including Salomon, Wilson, Atomic, Arc’teryx, Mavic, Suunto and Precor.
The company’s technically advanced sports equipment, footwear, apparel and accessories improve performance and increase the enjoyment of sports and outdoor activities.
Amer Sports shares are listed on the Nasdaq Helsinki stock exchange.
Image: Amer Sports for Nepal was probably the most productive Collection Box ever at the Finnish Red Cross.
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