Sustainable Sport NEWS

Cricket Australia has announced 4 Pines Brewing Co. as the new official beer of the Australian Men’s Cricket Team. The partnership with Cricket Australia will also see 4 Pines expand its relationship with Landcare Australia as with every boundary hit, 4 Pines will plant four trees helping to regreen Australia.

Launched on the Sydney’s Northern Beaches 13 years ago, 4 Pines has grown from a Brew Pub in Manly into one of the biggest craft brewers in Australia, building connections with communities across the country on its journey.

4 Pines co-founder Jaron Mitchell advises “at 4 Pines we are passionate about having fun and bringing people together over great beer. Partnering with Cricket Australia to make this happen on the biggest of stages is huge for us and we are going to swing harder than Adam Gilchrist did on a short delivery to make this a success.

“It’s been a tough time for the industry, so we look forward to supporting our customers with initiatives to bring punters into their venues to enjoy games this summer.”

“As part of our commitment to Brew Better, 4 Pines will partner with Cricket Australia to make a difference via the bat. Every 4 hitting the boundary will see 4 Pines plant 4 trees to help regreen Australia through our partnership with Landcare Australia.”

Dr Shane Norrish, Landcare Australia Chief Executive commented “Landcare Australia is excited to expand our current partnership with 4 Pines Brewing, a business that is committed to sustainability.

“We look forward to seeing numerous 4 Pines Fours in the summer of cricket ahead and planting thousands of trees in strategic locations to enhance local native habitat, increase biodiversity and improve wildlife connectivity in the landscape. The partnership is an outstanding example of how corporate Australia can make a meaningful difference in protecting our natural assets."

Landcare Australia is managing a project on Ryefield Hops farm (a key 4 Pine’s supplier) in southern NSW to support biodiversity and sustainable agriculture outcomes along a section of riparian habitat on an eroded creek line. 

Chris Willcock, 4 Pines Chief Brewer advises “Malt and hops are integral to the beer we brew; one bad season can be detrimental to growing conditions which can have a knock-on effect on our end. By supporting our growers through Landcare Australia, we will be helping to ensure that our key supply partner’s livelihood is secure, their soil is healthy and that our beer will continue to taste great."

Cricket Australia and 4 Pines will be celebrating classic cricket moments big and small, all summer long. We’ll be bringing the cheers and beers to the people wherever they are enjoying the game this summer from stadiums, BBQs or their local.

Cricket Australia Chief Executive, Nick Hockley adds “the team at 4 Pines are full of energy and have a shared passion for Australian Cricket. 4 Pines’ commitment to bring fun to this year’s Ashes Series, along with making a difference via their sustainable re-greening program, brings a new dimension to the partnership.

“We love their story and are so impressed by what they have achieved in such a short period, particularly their work in sustainability. We look forward to welcoming 4 Pines to the cricket family as we celebrate the upcoming summer together.”

Image above courtesy of Landcare Australia

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